There's a lot of talking about it leading up to the event, "oh, well, we have been thinking about this or that" and then you gather the information you need, and then eventually you finally start putting ads up places.
And after the monotonous flurry of posting it, you sort of sit on your hands and wait for the emails to start ROLLING in.
Hah! If only it worked that way.
Anyways - that's what I'm up to.